How Is Marketing Affecting Teen Literacy?

Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return.It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods will be used to promote the product, including use of coupons and other price inducements.The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.Affect may refer to: Affect (education) Affect (linguistics), attitude or emotion that a speaker brings to an utterance Affect (philosophy) Affect (psychology), the experience of feeling or emotion Affect display, signs of emotion, such as facial expression, vocalization, and posture Affect theory Affective science, the scientific study of emotion Affective computing, an area of research in computer science aiming to understand the emotional state of users Reduced affect display, a.k.a. emotional blunting or affective flattening, a reduction in emotional reactivity Pseudobulbar affect, a.k.a. labile affect, the unstable display of emotion Affect (rhetoric), the responsive, emotional feeling that precedes cognition Affected accent; see Accent (sociolinguistics) Affect (company), a defunct Japanese video game developerLiteracy is popularly understood as an ability to read and write in at least one method of writing, an understanding reflected by mainstream dictionaries. In this view, illiteracy would be considered to be the inability to read and write.Some researchers suggest that the history of interest in the concept of “literacy” can be divided into two periods. Firstly is the period before 1950, when literacy was understood solely as alphabetical literacy (word and letter recognition). Secondly is the period after 1950, when literacy slowly began to be considered as a wider concept and process, i.e. functional literacy (Dijanošić, 2009).This widening of the traditional concept of literacy took place as consensus emerged among researchers in composition studies, education research, and anthropological linguistics that it makes little sense to speak of reading or writing outside of some specific context—a position James Paul Gee describes as "simply incoherent." For example, even extremely early stages of acquiring mastery over symbol-shapes take place in particular social contexts (even if that context is simply "school"), and after print acquisition, any instance of reading and writing will always be enacted for a particular purpose and occasion and with particular readers and writers in mind. Reading and writing, therefore, are never separable from social and cultural elements. A corollary point, made by David Barton and Rosalind (Roz) Ivanic, among others, is that the effects of literacy acquisition on cognition and social relations are not easily predictable, since, as Brian Street has argued, "the ways in which people address reading and writing are themselves rooted in conceptions of knowledge, identity, [and] being."