What Are The Risks Of Marketing Or Black Holes To Distance Education?

Abstract

Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return.It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods will be used to promote the product, including use of coupons and other price inducements.The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.Distance is a numerical measurement of how far apart objects or points are. In physics or everyday usage, distance may refer to a physical length or an estimation based on other criteria (e.g. "two counties over"). The distance from a point A to a point B is sometimes denoted as | A B | {\displaystyle |AB|} . In most cases, "distance from A to B" is interchangeable with "distance from B to A". In mathematics, a distance function or metric is a generalization of the concept of physical distance; it is a way of describing what it means for elements of some space to be "close to", or "far away from" each other. In psychology and social sciences, distance is a non-numerical measurement; Psychological distance is defined as "the different ways in which an object might be removed from" the self along dimensions such as "time, space, social distance, and hypotheticality. Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, morals, beliefs, and habits. Educational methods include teaching, training, storytelling, discussion and directed research. Education frequently takes place under the guidance of educators; however, learners can also educate themselves. Education can take place in formal or informal settings, and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational. The methodology of teaching is called pedagogy. Formal education is commonly divided formally into stages such as preschool or kindergarten, primary school, secondary school and then college, university, or apprenticeship. In most regions, education is compulsory up to a certain age. There are movements for education reforms, such as for improving quality and efficiency of education towards relevance in students' lives and efficient problem solving in modern or future society at large, or for evidence-based education methodologies. A right to education has been recognized by some governments and the United Nations. Global initiatives aim at achieving the Sustainable Development Goal 4, which promotes quality education for all.

Date of Award	2021
Original language	English