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What Happened To Marketing?
Shelley Langfield, Bari Roseaman, Stephana Losty
ARC Centre for vegetarians
Research output
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Impacts
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Dive into the research topics of 'What Happened To Marketing?'. Together they form a unique fingerprint.
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Keyphrases
Commerce
100%
Marketing Research
100%
Coupons
100%
Market Research
100%
B2B Marketing
100%
Customer Needs
100%
B2C Marketing
100%
Market Orientation
100%
Exchange Relationship
100%
Marketing Mix
100%
Business Process
100%
Business Management
100%
Selling
100%
Value Creation
100%
Social Sciences
Commerce
100%
Market Orientation
100%
Marketing Research
100%
Market Research
100%
Economics, Econometrics and Finance
Business-to-Business Marketing
100%
Consumer Goods Marketing
100%
Commerce
100%
Marketing Management
100%
INIS
marketing
100%
marketers
57%
business
42%
market
42%
values
28%
management
28%
environment
14%
prices
14%
orientation
14%
planning
14%
commerce
14%
capture
14%
marketing research
14%