Marketing In Literature: Main Motives And Themes

Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return.It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods will be used to promote the product, including use of coupons and other price inducements.The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.Literature broadly is any collection of written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, and poetry. In recent centuries, the definition has expanded to include oral literature, much of which has been transcribed. Literature is a method of recording, preserving, and transmitting knowledge and entertainment, and can also have a social, psychological, spiritual, or political role. Literature, as an art form, can also include works in various non-fiction genres, such as biography, diaries, memoir, letters, and the essay. Within its broad definition, literature includes non-fictional books, articles or other printed information on a particular subject.Etymologically, the term derives from Latin literatura/litteratura "learning, a writing, grammar," originally "writing formed with letters," from litera/littera "letter". In spite of this, the term has also been applied to spoken or sung texts. Developments in print technology have allowed an ever-growing distribution and proliferation of written works, which now includes electronic literature. Literature is classified according to whether it is poetry, prose or drama, and such works are categorized according to historical periods, or their adherence to certain aesthetic features, or genre. Motive(s) or The Motive(s) may refer to: Motive (law)Theme or themes may refer to: Theme (arts), the unifying subject or idea of the type of visual work Theme (Byzantine district), an administrative district in the Byzantine Empire governed by a Strategos Theme (computing), a custom graphical appearance for certain software. Theme (linguistics), topic Theme (narrative) Theme Building, a landmark building in the Los Angeles International Airport Theme music, a piece often written specifically for a radio program, television program, video game or film, and usually played during the intro, opening credits or ending credits Theme vowel or thematic vowel, a vowel placed before the word ending in certain Proto-Indo-European words Subject (music), sometimes called theme, a musical idea, usually a recognizable melody, upon which part or all of a composition is based